Google Ads helps businesses drive sales and site traffic by displaying ads to people actively searching for related products or services on Google. Businesses have full control over their ad spend, with recommendations and adjustable monthly budgets. The platform also offers conversion tracking for insights and automated budget optimization for the best return on investment (ROI).
Customer Match: Leverage first-party data to connect with customers across Google channels.
Broad Match: Use AI to reach more people on Search without an extensive keyword list.
Keyword Planner: Research relevant terms for successful Search campaigns.