Equity Management

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How It Works

Equity is a company’s most valuable asset. We help you navigate complex equity decisions and transactions. Model future rounds - Understand the nuts and bolts of fundraising, so you never take on a bad deal. We handle pro-ratas, MFNs, and pre/post-money SAFEs. Fundraise directly on Pulley - Issue SAFEs directly to investors. Receive fast 409A valuations - Pulley completes your report in <1 week. That’s 2x faster than other providers. Win candidates - Attract rockstar talent by explaining the value of equity with our offer letter generator. Grant options & RSAs - Issue equity to new employees. No need for DocuSign or back-and-forth with lawyers. Maintain a full-picture view - Track ownership across equity AND tokens. Pulley handles SAFTs, token warrants, and token options. Get post-launch support - Pulley automates tax withholdings and distributions post-launch. Keep team members informed - Stay on top of vesting progress, and model the future value of equity.

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Features

409A Valuation 409A valuations determine the strike price of your stock options. You will need a valuation at least once a year or at a material event - such as a fundraising round. Pulley partners with trusted, independent appraisers to give you an audit-ready 409A valuation.

Signed Legal Agreements Pulley is the only cap table management software that generates fully executed and signed legal documents. Legal documents matter in disputes - talk to your lawyer about why this functionality matters.

Fundraising Modeling Every company is different. We're the only platform with the infrastructure to support your custom documents. Whether it's spousal agreements or notice of exercises, Pulley can support your legal workflow.

SAFE Issuance Easily maintain your capitalization table even as a first-time entrepreneur. Issue SAFEs with our templates and automatically add them to your cap table.

Data Rooms Easily find, organize, and share documents during due diligence at your next round. Pulley is your single source of truth for everything equity.

Equity Calculator Most co-founders communicate equity grants in percentages, but your offer letter should show exact numbers. Let us do the math in converting %'s to #'s.

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Support

startups@pulley.com

Languages

English

Help Links

Guides FAQ Blog

Pricing

Standard

25 stakeholders included Above 25? Contact us Cap table management Share Certificate Electronically send & sign option grants, SAFEs, etc. Fundraising modeling Concierge onboarding Option and equity templates Offer letters Communications Hub1200

$1200 / per year

Growth

40 stakeholders included Above 40? Contact us Startup plan, plus: 409A valuations (learn more) Replacement for Docusign to issue equity grants Electronic option exercises Rule 701 Form 3921 Board approvals

$3500 / per year

Custom

Tailored solutions to fit your company's equity needs. Growth plan, plus: ASC 718 Priority onboarding Phone support

$0 / Contact Us

Tailored solutions to fit your company's equity needs. Growth plan, plus: ASC 718 Priority onboarding Phone support

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